01Discover
We map the work as it happens now: where requests come in, who needs to act, and what should stay with a person. You get the first useful system to build.
Limited Capacitytaking new clients this Q4 2026
Stop wasting the leads you already paid for Let us convert them.
Hire a SDR that texts leads on iMessage, follows up, and books appointments. Trained on a $100 million dollar sales floor, built around your business, then runs the playbook for you. 168 hours a week for less than minimum wage or your money back.
Indigo | introduction film
An AI employee that lives in iMessage.
Trusted by teams at Bina Eye Care, GC Reno Group, MyPeptide, Kefir Kult, LuxuryLane Tires
Messaging in motion
See a conversation move from message to next step.
This is the real production flow. Only the names and numbers are demo.
9:41
MP
MyPeptide Support
iMessage
Today 9:41 AM
iMessage
Every reply is automated · real production flow
How We Work
How we build, host, and keep it working
Five connected stages to build and run your AI SDR around how your business handles leads.
Before Indigo. After Indigo.
You run the business. Blue handles the texts.
A new lead texts, ready to book. Nobody texts back.
We text back in 30 seconds, like a person would. Every time.
Your $4,000/mo hire gets tired, takes forever to reply, and the lead is gone.
We ask the right questions and book the job on your calendar. No sick days, no slow Mondays.
They book, then hear nothing. No reminder, no follow-up, so they no-show or go quiet.
Follow-ups and appointment reminders go out automatically, and we check in when someone goes quiet.
The job is done, and nobody asks for a review or the next booking.
We ask for the review while they're happy, then ask them to book again.
Past customers sit in an old list nobody texts.
We text them back to life. That's database reactivation.
FAQ
Questions owners actually ask
How is this different from a chatbot on my website?
A chatbot sits in the corner of your site and waits for a click. Our AI SDR texts your leads and customers in iMessage, in a normal text thread, and follows up by email. It answers questions, books calls, follows up and brings past customers back. MyPeptide got native iMessage support instead of a chatbot widget.
Who does it text as, and who owns the data?
Your business, and you. Every client gets its own workspace, its own database and its own sending identity, hosted in US and Canada regions. Your customers never mix with anyone else's. We run it. You own it.
What happens when it doesn't know the answer?
It doesn't guess. It answers from what you've approved. When the answer isn't there, or the question is sensitive or unclear, it hands the thread to a person on your team with the question, what's been said and the next step.
What stops it from booking the wrong thing?
A person, wherever you want one. We agree up front which decisions need your approval. In Muse, staff check the guest's ID and approve screening before anything is booked. And nothing goes live to your customers until you sign off.
What do I have to do day to day?
Use it. You don't need Slack. We host it and run it, so nobody on your team is babysitting software. Your people keep the calls that belong to them: approvals, exceptions and anything we agreed stays with a person.
What do you run after launch?
All of it. We host it, run it and keep watch on it. As your work changes, the system changes with it. You set the priorities and we pick the next improvement from how your team actually uses it.
What have you actually built?
LuxuryLane Tires, a tire and wheel store tied to an admin CRM and call tracking. MyPeptide, a research-use store with a batch pipeline behind it. Kefir Kult's storefront and quality system. GC Reno's site, Bina Eye Care's redesign and Muse, our own booking workspace. Each one is in our case studies.
What do you need from me to start?
A 30-minute call and the messy version of how things run now. Bring the last lead that fell through. That tells us more than any feature list.
Let's build somethingthat runs without you.
Let's talk about your AI SDR. See what we'd build before you commit.