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We build the storefront and the machinery behind it.

Selected work for everyday businesses, plus Muse, an Indigo-built booking workspace. From customer-facing storefronts to the operations machinery behind them.

LuxuryLane Tires e-commerce marketplace homepage

Real platform

LuxuryLane Tires

Storefront · Admin CRM · Call Tracking

A tire and wheel marketplace with product search, a curated brand catalog, and mobile checkout. Behind it: an access-gated admin CRM for lead management, order building, invoicing, and appointments, plus a call tracking interface that gives the team source context for inbound conversations.

Scope: E-commerce storefront · Admin CRM · Call tracking & attribution
Systems: Product search, order workflow, and call source context
Project site: luxurylanetires.ca

Behind the storefront

A real view of the operating system built for this client.

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Real platform

MyPeptide

Storefront · Backend Ops Pipeline

A research-use storefront with phone-gated access and native iMessage support. The internal operations board follows batches from need-to-order through factory certificate of analysis, ordering, production, and shipment.

Scope: RUO e-commerce storefront · Backend operations pipeline
Support: Native iMessage as part of the customer support path
Ops: Batch pipeline with COA tracking from factory to shipped
Project site: mypeptide.org

Behind the storefront

The screenshot shows the admin certificate of analysis (COA) tab with demo supplier names, not a live tenant record.

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Real platform

Kefir Kult

Storefront · Quality Management SystemAs seen on Dragon's Den

A direct-to-consumer storefront for a Dragon's Den-featured coconut kefir brand, with a product catalog, ordering, and local delivery across the GTA and Hamilton. The internal quality workspace organizes complaints, corrective actions, deviations, change control, and documents.

Scope: D2C storefront · Quality management workspace
Featured: Nationally televised pitch on CBC's Dragon's Den
Systems: Complaints / CAPA, deviations, change control, SOP library
Delivery: Local delivery across the GTA and Hamilton

Behind the storefront

A real view of the operating system built for this client.

Watch the Dragon's Den feature

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Muse Preview demo workspace · details obscured

Muse

Connected operations workspace · Indigo product build

Muse is an Indigo-built workspace for intake, ownership, handoffs, and next steps. Its operator application contains a dashboard, pipeline, inbox, and client area. The screenshot is a current Preview demo workspace capture with private details obscured, and the product film recreates the workspace with invented demo data. Neither is a production client record.

Scope: Intake · pipeline · inbox · client workspace
Build: Operator dashboard and scheduling flow
Visual: Current Preview demo workspace capture · private details obscured
Video: Product film of the current workspace · demo data

Behind the storefront

The film recreates the current Muse workspace with invented demo data. The screenshot is the Preview demo workspace with private details obscured.

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More work

Another way to start the conversation

GC Reno Group

Public site and quote intake

A clearer path from project interest to inquiry

The renovation site presents services and project work, then offers a short quote form and a guided estimate path. Each path prepares an email draft for the visitor to send.

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